vaishali g

Vaishali Garg

Senior Research Associate

B.Com. (Devi Ahilya University, Indore); MBA (Devi Ahilya University, Indore); M.Phil. (Devi Ahilya University, Indore); Ph.D. candidate (IIM Indore)

Vaishali Garg did her PhD in brand management from IIM- Indore. Her teaching interest are marketing management, brand management, brand strategies and public policy. Her research interest are-rebranding, marketing in public organizations, branding implications of smart technologies. Prior to joining the PhD program she has worked in public sector bank as a Scale-I officer. She has presented her work in top international conferences like JAMS- India (at ISB Hyderabad, 2018), NACRA (Orlando, 2018), COBIIR (London, 2017), NASMEI (India, 2017).