Prof. (Dr.) Vaishali Garg did her FPM in brand management from IIM- Indore. Her teaching interest are marketing management, brand management, brand strategies and public policy. Her research interest are-rebranding, marketing in public organizations, branding implications of smart technologies. Prior to joining the FPM program she has worked in public sector bank as a Scale-I officer. She has presented her work in top international conferences like JAMS- India (at ISB Hyderabad, 2018), NACRA (Orlando, 2018), COBIIR (London, 2017), NASMEI (India, 2017).