M.B.A. University of Waikato; M.M.S. University of Waikato; Ph.D. Auckland University of Technology
Renu Emile is an Associate Professor (Marketing) with the Jindal Global Business School (NCR of Delhi). She completed her PhD (in Marketing) from the Auckland University of Technology, and received her MMS and MBA (with Distinction) degrees from the University of Waikato in New Zealand. She has several years of prior academic experience, coupled with a background in management consulting, recruitment and training for companies from the small-scale private sector to multinationals in diverse industries. She teaches courses on Marketing Management, International Marketing, Brand Management, Consumer Behavior, Consumer Culture, and Integrated Advertising, Promotion, and Marketing Communications. Her current research interests lie within the sphere of consumer-behavior, consumer-culture, products and brands, identity, and initiatives for the refugee humanitarian crisis. She tends to use qualitative techniques for a deeper and richer understanding of the varied textures that constitute life and our behaviors with implications for business practice. Additionally, Renu’s contribution to administration/service includes overseeing the Business School's International-related interests (2014-2016), and serving on various University Committees. Renu is currently designated Director, University-funded research projects and Faculty Development Programme (FDP) for the Business School.