Social and Digital Media Research

Social networking is as old as human existence, however advent of social and digital media made networking easier, faster and interactive. Except for nine of the fortune 500 companies all engaged in using social media. As high as ninety three percent use LinkedIn in their activities. Social media is becoming critical part to organizations in conduct of internal and external activities. With its seven functional building blocks identityconversationssharingpresencerelationshipsreputation and groups social media is creating enormous impact on organizations, communities and individuals.

Every day terabytes of user generated data is being produced on different social media channels. Social media is transcending the boundaries of traditional media and has impact on every discipline. Unfortunately or fortunately, People rely more on social media news rather than tradition news channels, which are seen as more of media channel houses of big corporate houses.  Centre for social media and digital research is a multi and interdisciplinary research center focusing on its impact on different stakeholders such as business, government, NGOs and citizens. Main USP of JGU is multi-inter-disciplinary research which allows researcher from different discipline such as IT, Marketing, Organization behavior, public policy, politics, international affairs, journalism, liberal arts, law to be part of this research center and study it from different aspects.

For Further Information, Please Contact


Prof Sunitha Ratnakaram                                                        Prof Shweta Agarwal 

Joint Executive Director                                                         Joint Executive Director

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Following are the key objectives and activities of the center:


Research center will focus on


Knowledge creation specific to Social and Digital Media– Social and digital media specific research recorded astronomical growth in recent times; however, there are certain areas like

  1. Platform specific studies
  2. Measure influence of distinct forms of media formats on consumer and business markets
  3. Use innovative digital initiatives for enhancing social media networks
  4. How to build strong online communities and social networks
  5. Reputation analysis of information available on  social network during crisis  such as earthquake , floods, tsunami, attacks
  6. Social network analysis for national security
  7. Political analysis using social media
  8. How social media leads to new social , economic and political formal and informal organizations
  9. Tools and technologies for social media analytics

Knowledge dissemination: This center also pursues spread of the knowledge created through consulting, training sessions, practitioner talks, conferences, workshops and seminars to facilitate the exchange of ideas, scholarship, and managerial practices.

The research center will be organizing various activities around the year including practitioner talks, national and international conferences, workshops, seminars, management development programs, etc. This center aims to create a forum where various stakeholders i.e. researchers, educators, practitioners, etc. can engage actively and learn from each other on various facets of social and digital media platforms, efficient utilization of its unique features to increased benefits. We hope that all these activities at the center for research on social and digital media research result in publications such as journal articles, working papers, book chapters, and conference proceedings.