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SOCIAL AND DIGITAL MEDIA RESEARCH

Social networking is as old as human existence, however advent of social and digital media made networking easier, faster and interactive. Except for nine of the fortune 500 companies all engaged in using social media. As high as ninety three percent use LinkedIn in their activities. Social media is becoming critical part to organizations in conduct of internal and external activities. With its seven functional building blocks identity, conversations, sharing, presence, relationships, reputation and groups social media is creating enormous impact on organizations, communities and individuals.

Every day terabytes of user generated data is being produced on different social media channels. Social media is transcending the boundaries of traditional media and has impact on every discipline. Unfortunately or fortunately, People rely more on social media news rather than tradition news channels, which are seen as more of media channel houses of big corporate houses.  Centre for social media and digital research is a multi and interdisciplinary research center focusing on its impact on different stakeholders such as business, government, NGOs and citizens. Main USP of JGU is multi-inter-disciplinary research which allows researcher from different discipline such as IT, Marketing, Organization behavior, public policy, politics, international affairs, journalism, liberal arts, law to be part of this research center and study it from different aspects.

 

For Further Information, Please Contact

Prof Sunitha Ratnakaram                                                        Prof Shweta Agarwal 

Joint Executive Director                                                         Joint Executive Director

Email id: sratnakaram@jgu.edu.in                                         Email id: saggarwal@jgu.edu.in