Prof. (Dr.) Samadrita Bhattacharyya

Assistant Professor

B.Tech. (West Bengal University of Technology); 

M.Tech. (Indian Institute of Engineering Science & Technology); 

FPM (Indian Institute of Management- Calcutta) 2019

Prof. (Dr.) Samadrita Bhattacharyya has a FPM degree from the Indian Institute of Management Calcutta with a specialization in Management Information Systems. She has an M.Tech degree in VLSI Design from IIEST Shibpur and B.Tech in Electronics and Communication Engineering from West Bengal University of Technology.

 

Her doctoral dissertation is in the area of social commerce where she identifies the influence of various online social cues on social commerce purchases and recommendations. Apart from that her research interests include online communities, online reviews, data mining and business analytics. Her primary interests in research methodology are experimental and empirical research. Her primary teaching interests include business analytics, business intelligence, e- commerce, and digital transformation.

 

She has published in top-tier journals such as Journal of Management Information Systems (FT 50, ABDC A*), Decision Support Systems (ABDC A*), and Information & Management (ABDC A*). She has also presented her work in reputed international conferences such as Australasian Conference on Information Systems, Hawaii International Conference on System Sciences, and Workshop on e-Business, and well-known national (Pan-IIM, CERE) conferences. She has developed teaching cases for Indian Institute of Management Calcutta’s Case Research Centre (IIMC-CRC). She has also reviewed articles for reputed journals such as Communications of the AIS, Information and Management, and various international conferences.

Journal Publications

  1. Bhattacharyya, S., Banerjee, S., Bose, I., & Kankanhalli, A. Temporal effects of repeated recognition and lack of recognition on online community contributions. Journal of Management Information Systems (forthcoming). (FT 50; ABDC A*)

 

  1. Banerjee, S., Bhattacharyya, S., & Bose, I. (2017). Whose online reviews to trust? Understanding reviewer trustworthiness and its impact on business. Decision Support Systems, 96, 17-26. (ABDC A*)
  1. Bhattacharyya, S., Banerjee, S., & Bose, I. (2019) One size does not fit all: Rethinking recognition system design for behaviorally heterogeneous online communities. Information & Management, Available online 9 December 2019. (ABDC A*)

International Conferences

  1. Bhattacharyya, S. & Bose, I. Time-contingent impact of inconsistent action-based information cues on social commerce purchases: An experimental investigation. In Proceedings of 52nd Hawaii International Conference on System Sciences, Hawaii, 2019.
  1. Bhattacharyya, S., Banerjee, S., & Bose, I. Segmenting an online reviewer community: Empirical detection and comparison of reviewer clusters. In Proceedings of the 28th Australasian Conference on Information Systems, Tasmania, Australia, 2017.

Book Chapter

  1. Bhattacharyya S., Banerjee S., & Bose I. Predicting online reviewer popularity: A comparative analysis of machine learning techniques. Workshop on E-Business, Dublin, Ireland, 2016. Published in the Lecture Notes in Business Information Processing book series (LNBIP, volume 296) Springer, Cham.

Domestic Conferences

  1. Banerjee, S., Bhattacharyya, S., & Bose, I. “Designing multi-criterion segment-based recognition systems for online communities using data analytics”, 5th Management Doctoral Colloquium, IIT Kharagpur, February 2019.
  1. Bhattacharyya, S., & Bose I., Joint impact of information inconsistency and purchase timing on social commerce purchases: An experimental analysis. 6th Pan-IIM Conference, IIM Bangalore, December 2018.
  1. Bhattacharyya, S., Banerjee, S., and Bose, I., Short- and long-term impact of online community recognition on user contribution outcomes: A quasi-experimental study. 6th Pan-IIM Conference, IIM Bangalore, December 2018.
  1. Bhattacharyya, S., Banerjee, S., & Bose, I. Disparate temporal impact of extrinsic motivation on quantity and quality of user contribution in virtual communities. 9th CERE conference, IIM Indore, May 2018.

Case Studies

  1. Bose I., Mitra S., & Bhattacharyya S. Smart City Palava and Adoption of E-Governance. IIMC Case Research Centre, 2016, IIMC-CRC-2016-07.
  1. Bose I., & Bhattacharyya S., Customer Onboarding at ICICI Securities: The Digital Marketing Dilemma, IIMC Case Research Centre, 2018, IIMC-CRC-2018-11.

 

 

  • Social commerce, online communities, online reviews, data analytics, experimental studies
  • Business analytics, business intelligence, e- commerce, digital transformation