M.B.A. (University of Waikato),;
M.M.S. (University of Waikato);
Ph.D. (Auckland University of Technology)
Prof. (Dr.) Renu Emile is an Associate Professor (Marketing) with the Jindal Global Business School (NCR of Delhi). She completed her PhD (in Marketing) from the Auckland University of Technology, and received her MMS and MBA (with Distinction) degrees from the University of Waikato in New Zealand. She has several years of prior academic experience, coupled with a background in management consulting, recruitment and training for companies from the small-scale private sector to multinationals in diverse industries. She teaches courses on Marketing Management, International Marketing, Brand Management, Consumer Behavior, Consumer Culture, Integrated Advertising, Promotion, and Marketing Communications, and India as an Emerging Market. Her current research interests lie within the sphere of consumer-behavior, consumer-culture, products and brands, identity, and initiatives for the refugee humanitarian crisis.
She tends to use qualitative techniques for a deeper and richer understanding of the varied textures that constitute life and our behaviors with implications for business practice. Renu’s research has appeared and is forthcoming in a range of well-regarded journals including those featuring on the ABDC and ABS list of Business academic journals. Additionally, Renu’s contribution to administration/service includes overseeing the Business School’s International-related interests for 2014, 2015 and 2016, during which time the Business school saw an upsurge in both outbound and inbound exchange students, visiting student-team immersions from overseas, and development of the faculty-exchange programme. Renu was designated Vice-Dean from 2015 to 2017-end, then Director, University-funded research projects and Faculty Development Programme (FDP) for the Business School till 2018-end. She is currently engaged in a number of research projects and is an active contributor to entrepreneurship programmes for refugee-communities.