Sonipat (5 July 2018): The 1St International Faculty Development Workshop, organized by Academy of International Marketing (AIM), North American Society of Marketing Educators in India (NASMEI), and Jindal Global Business School (JGBS) at O.P. Jindal Global University (JGU) campus in Sonipat, Haryana, concluded on 5th July, 2018. With faculty participants from 35 institutes and universities across India, the 5-day (1st- 5th July, 2018) workshop included plenary and group sessions led by top national and international academicians, domain specialists, and subject matter experts.
Dr. Tapan Kumar Panda (Dean, Jindal Global Business School) extended a warm welcome to all the speakers and participants in his welcome address and noted that the idea, discussion, and planning to bring to life a workshop of such scale and scope took over a year.
In his Inaugural Address, Dr. C. Raj Kumar (Vice Chancellor, JGU)shared his concern about the future of higher education in India till the time institutes become deeply conscious of the kind of society they build with the students they teach. He also spoke of India’s needs in terms of quality education and the ways in which the system is trying to meet them.
Dr. Jagdish Sheth (Founder, AIM& Chair of Marketing, Goizueta Business School, Emory University) highlighted the power of human resources and especially that of teachers and mentors in any society in his Special Address. He addressed the audience on the potential that India holds in terms of growth and that it is time for the nation to surprise the world and become a leader. In his Workshop Introduction, Dr. Vithala R. Rao (Johnson School of Business, Cornell University and President, NASMEI) spoke about the importance of holding an International Faculty Development of this format for the first time and briefly highlighted the learning outcomes from the planned sessions.
Chairing the first Plenary Session on ‘How to Succeed in Academia’ on Day 1, Dr. Vithala R. Rao led the discussion on the theme. Participating in the same Session, Dr. Dipak Jain (European President-Designate, Professor of Marketing and Global advisor at China Europe International Business School) observed that Brand India is going to emerge solely because of its knowledge and intellect. He also explained the three elements of knowledge in an educational institution: knowledge creation through research; knowledge dissemination through teaching; and knowledge certification in the form of degrees and diplomas.
The Plenary Session on Day 2 themed ‘Successful Strategies in Marketing Academia’, was led by Jagdish Sheth as speaker and Dr. Vithala R. Rao as session chair. While the first group session had topic presentations on behavioral pricing, retail channel evolution, and market response models, choice models, in the second group session, the discussion revolved around behavioral pricing (second part), private labels, and dealing with heterogeneity.
On Day 3, the Plenary Session focussed on ‘How to be Effective in Teaching’. With Dr. P.K. Kannan (University of Maryland) as moderator, the panellists included Dr. Arvind Rangaswamy (Penn State University), Dr. Jaideep Sengupta (Hong Kong University of Science and Technology), and Dr. S. Sriram (University of Michigan). The third group session had interpersonal influence, two-sided platform research in marketing management, and dealing with endogeneity, Lucas critique as topic presentations. In the fourth group session, interpersonal influence (second part), marketing mix and mindset metrics, and causal inferencing with machine learning were discussed.
The panellists for the Plenary Session on ‘How to Publish in a Top Academic Journal’ on Day 4 included Dr. P.K. Kannan, Dr. Angela Lee (Kellogg School of Management, Northwestern University), and Dr. Raj Sethuraman (Edwin L. Cox School of Business, Southern Methodist University). Dr. Arvind Rangaswamy was the moderator. While effects of processing fluency on decision-making, brand equity, and field experiments were the topic presentations in the fifth group session, the last (sixth) session covered effects of processing fluency on decision-making (second part), marketing finance interface, and difference-in-differences methods. The final Plenary Session was on ‘What does it Take to Become a Successful Member of the Professoriate’. There was a video talk by Dr. Gary Lilien (Smeal College of Business, Penn State University), with Dr. Arvind Rangaswamy as the moderator.
From Day 2 till Day 4, the participants (organized in teams) had been working on research proposals. On Day 5, the three teams presented their research proposals. On the fifth and closing day of the workshop, Dr. Vithala Rao and Dr. Sanjeev P. Sahni (Principal Director, Jindal Institute of Behavioural Sciences; Professor & Member, Governing Body; Advisor to the Vice Chancellor) delivered the Valedictory Addresses. Dr. Y.S.R. Murthy (Registrar, JGU) presented the Concluding Remarks. After certificates were distributed, Dr. Tapan Kumar Panda delivered the Vote of Thanks.
The Plenary Sessions and the range of behavioural, managerial, and quantitative topics presented under the Group Sessions speakfor themselves. From How to Succeed in Academia, Successful Strategies in Marketing Academia, and How to be Effective in Teaching to How to Publish in a Top Academic Journal and What does it Take to Become a Successful Member of the Professoriate – all major aspects were addressed for the benefit of the participants.As a faculty participant observed: ‘The professional intake through the workshop was tremendous. The sessions delivered by experts, together with the exposure, have inspired us to keep following the path of learning and research.’
The 1st International Faculty Development Workshop at JGU addressed ideas, topics, and themes that are important for teaching and learning communities. In a connected, multicultural world with porous borders, they will continue to remain relevant. The inspiration behind the workshop will encourage more such interactive educational platforms for exchange and interfacing in times to come.