Namrata Rana is the author of BALANCE – Responsible business for the digital age. She is Director-Strategy and Brand, at Futurescape and India Ambassador of University of Cambridge Institute for Sustainability Leadership. Her work focuses on creating responsible brands through customer journey mapping and leadership workshops. She has worked in the areas of retail, healthcare, mobility, food, hospitality and infrastructure. She is also visiting faculty at IIM Udaipur, and her annual study on India’s top companies for Sustainability and CSR is a pioneering work which is very well regarded by industry and practitioners.