Prof. (Dr.) Meenakshi Tomar

Assistant Professor & Assistant Dean

B.Com.(HNB Garhwal University);
M.B.A. (Institute of Chartered Financial Analysts of India);
M.B.A (University of Bordeaux);
Ph.D. (UPES, Dehradun)

Prof. (Dr.) Meenakshi Tomar holds a PhD degree in Marketing from the University of Petroleum and Energy Studies, Dehradun and MBA from the ICFAI University. She also pursued a MBA in European Business Administration from University of Bordeaux France. She is currently pursuing her Post Doctorate study from University of Paris, France. Dr. Tomar is the Assistant Dean for Integrated BBA hons + MBA programme and Assistant Professor in the area Communication and Marketing with Jindal Global Business School.

 

Prof. (Dr.) Meenakshi Tomar holds expertise in Professional Communication. She is the winner of famous academic citation P Ramaswamy Iyer AIMS Best Youngest Faculty Runners-Up in 2018. She has three other titles to her credit including Dr. Indira Parikh 50 Women in Education Leaders Award at the World Education Congress, 2018, Women Leadership Award 2018 for Contribution in Higher Education 2018 by Indian Women Convention and Best Young Faculty Award 2019 conferred by Centre for Education Growth and Research, a Govt. Of India holding during National Education Summit 2019. Her areas of research include social media marketing and luxury brand consumption.

  • Do not open if the seal is broken (Click Here)

  • The return and exchange policies- how far can the merchants follow (Click Here)

  • Glance at the Indian Restaurants succeeding Lockdown 4.0. (Click Here)

  • 5 Must Have Skills To Get You A Job Post Covid Times (Click Here)

  • Case study titled “Shugan Group in a fix: searching for a sustainable future” authored by M. Tomar and co- authored by Priya Grover was published as a book chapter in the book tiled Start-Up Marketing Strategies in India, published by Emerald Publishing Limited in 2019 with ISBN: 978-1-78756-756-6 (Print) ,ISBN: 978-1-78756-755-9 (Online) ISBN: 978-1-78756-757-3 (Epub)
  • A paper titled “Customer Engagement on Social Media: Understanding the functional perspectives of social media towards customer engagement” was published in International Journal of Marketing and Human Resources Management in Sep- Dec 2016 issue, Vol.no.7, Issue (3) with ISSN 0976-6421.
  • A paper titled “Revisiting Social Media: A review of various perspective for Modern Era Marketing” was published in International Journal of Advanced Research in March 2015 , Vol.no 4 , Special Issue ( 01 ) with ISSN-2319-8354 (E)
  • A Paper titled “A study on critical Issues existing between Social Media & Brand Engagement” was published in International Journal of Advanced Research in Feb 2015 , Vol.no 4 , Special Issue ( 02 ) with ISSN-2319-8354 (E)
  • Awarded with Best Paper Award at International Conference on Business and Innovation in Paris, 2020

  • Awarded with Young Faculty Award 2019 for best teaching practices by Centre for Education Growth and Research, New Delhi in April 2019.

  • Awarded with Women Leadership Award for Contribution in Education by Indian Women Convention, New Delhi in September 2018.

  • Awarded with AIMS Ramaswamy P Iyer Best Young Teacher Award- Runners Up by Association of Indian Management Schools at the 30th AIMS convention held at Infosys Convention Center on 1st September 2018.

  • Awarded with Indira Parikh 50 Women in Education Leaders on July 1st 2018 held at Taj Lands’ End, Mumbai hosted by World Education Congress.

  • Awarded Best Paper in the session at DIRPUB Conference held at Dubai on 9th-10 October 2016.