The research center will be organizing various activities around the year including practitioner talks, national and international conferences, workshops, seminars, management development programs, etc. This center aims to create a forum where various stakeholders i.e. researchers, educators, practitioners, etc. can engage actively and learn from each other on various facets of social and digital media platforms, efficient utilization of its unique features to increased benefits. We hope that all these activities at the center for research on social and digital media research result in publications such as journal articles, working papers, book chapters, and conference proceedings.