Prof. (Dr.) Kishore is an Assistant Professor in the area of Marketing at Jindal Global Business School. He earned his doctorate in Marketing from Indian Institute of Management, Bangalore in March 2019. In his doctoral thesis, Kishore has examined the role of regulatory focus on Pay What You Want (PWYW) pricing. His current areas of research include consumer decision making in PWYW pricing, enclothed cognition, offloading consumer experiences to digital memory and customer mistreatment in service settings. He has consulted for Gujarat Tourism (Khushboo Gujarat Ki Campaign) and has been a resource person for executive programs for Novo Nordisk and Toshiba Software India Pvt Ltd.