Jitesh Mohnot

Assistant Professor

B.E. (University of Rajasthan); MBA (ICFAI Business School, Gurgaon); FPM candidate (IIM Trichy)

Jitesh’s research interests lies at intersection of strategy and cultural sociology, towards exploring strategizing practices of indigenous business communities, that are alien to tools and frameworks taught at business-schools. His dissertation explores the Marwaris, an ethnic entrepreneurial community from India, and illuminates their distinct, inherited and embodied practices not beholden to the institutionalized business education and its strategic tools but to the community itself. The community’s indigenous symbols and system of meanings, drawn from the nexus of bazaar norms, community values and religious faith, were found to be symptomatic of patterns and regularities of professionalization of a distinct kind. To explore them, methodology of a year-long ethnography was undertaken, given the strangeness of the phenomena as well as the context of industrial town of textiles, where the actors while staying alien to the master discourse of strategic management, have been able to perpetuate performance. The essays in dissertation illuminates the governance mechanisms within the business community and the value appropriation dynamics, employing Mignolo’s decolonial theory and Bourdieu’s practice theory to make sense of the indigenous strategizing practices. One of these essays is under review at Organization: The critical journal of organization, theory and society (Sage; A category in ABDC).


His dissertation proposal was recognized by Strategic Management Society, USA and was first runner-up for ‘M. B. Sarkar That’s Interesting Proposal’ award, 2018. He also got best paper award at XXI annual convention of Strategic Management Forum. Two book chapters based on his fieldwork are under review, one of them being part of the ‘World Encyclopedia on business storytelling’, edited by David Boje. He has presented research papers at various international conferences, including European Group for Organizational studies (EGOS). He is a recipient of Director’s Merit Award for scholastic excellence in PGP-I/FPM programme at IIM Trichy. Prior to PhD, he qualified Junior Research Fellowship and NET exam, conducted by UGC. He has worked in industry and academia for around four years, starting his career with Shoppers Stop group in Mumbai after completing MBA.

  • Strategy-as-Practice
  • Alternate organizational forms and governance
  • Value Appropriation
  • Entrepreneurship-as-Practice
  • Indigenous Business Communities
  • Ethnographic research in strategy
  • Decolonial studies