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Call for Papers

Academicians, Research Scholars and Management Students of B-Schools and Industry delegates are invited to contribute to the scholarly research, practice papers and case studies in the conference. Only original and unpublished works in various functional areas of marketing will be accepted for the conference. Some of the sub themes for the conference include

  • Consequences of Digital Marketing on Business, Strategy and Consumption.
  • Interactive Technology as a Source of Competitive Advantage in bridging the divide.
  • Customer Engagement and Measurement in the Digital World.
  •  Multi-channel Strategy for Enhancing Functionality of Markets.
  • Consumer Adoption, Privacy and Security.
  • Social Media and its Impact on Marketing Practices.
  • Emerging Technologies and its Impact on Digital Marketing.
  • New Measurement Metrics in Digital Marketing.
  • Personalization Interactivity and Customization in Digital World.
  • Emerging Trends in Digital Marketing and its Impact on Offline Marketing.