Prof. (Dr). Anuj Kapoor

Assistant Professor

B.E. (Institute of Technology & Management);
MBA (Hochschule Bremen, Germany);
Ph.D. (Faculty of Management Studies, Delhi)

Prof. (Dr). Anuj Pal Kapoor holds a PhD from Faculty of Management Studies (FMS), University of Delhi and his research areas include consumer preference towards web based platforms, collaborative consumption,  and digital transformation & maturity. During his Ph.D., Anuj developed a framework for strategic partnership between banks and e-commerce players, based on the digital consumption patterns of consumers across India.


Prior to joining the PhD program, he has worked in the industry for six years across marketing, innovation and consulting domains. He was responsible for setting up the innovation function at HDFC Life based out of Mumbai and spearheaded the analytics function at Michael Page India, Gurgaon.


Kapoor holds an MBA in Marketing from Symbiosis International University; Bremen University of Applied Sciences – Hochschule Bremen, Germany and B.E in Electronics and Communications from Institute of Technology & Management (Now NorthCap University, Gurgaon). He also holds a certificate in Innovation Management from Massachusetts Institute of Technology (MIT, USA). Anuj is the recipient of ICSSR doctoral fellowship and was awarded the UNESCO fellow (Paris).

  • Michael Page International, Gurgaon (2014-2015)
  • HDFC Life, Mumbai (2012-2014)
  • Nokia, Gurgaon (2009-2010)
  • RUCHI, Netherlands (2008-2009)


  • Kapoor, A.P., and Vij, M. 2020. “Are your digitally ready? Development of a digital maturity scale”, Behavior and Information Technology, Forthcoming, ‘A Category’ (Second Round, R and R)


  • Kapoor, A.P., and Vij, M. 2019. How to boost your app store rating? An empirical assessment of ratings for mobile banking apps, Journal of Theoretical and Applied Electronics Commerce Research, ‘B Category’, (15), 98-114


  • Kapoor, A.P., and Vij, M. 2018. Technology at the Dinner Table: Online Food Ordering Apps in India, Journal of Retailing and Consumer Services, ‘A Category’ (43), 342-351



  • Kapoor, A.P., and Vij, M. 2019. Redefine the Services Strategy. Asian Case Journal (C Category), Dec, 2019.


Books Edited

  • Saini, M., and Kapoor, A.P. 2015. Human Development: Management and Educational Insights. Nirmal Publication (India)



  • What teens think is cool – Gen Z in India,, 2017.
  • Consumer Psychology (Human-Technology interaction and collaborative consumptions), web-based platforms and digital transformation & maturity.
  • Marketing Management
  • Consumer Behavior
  • Digital Transformation
  • E-Commerce
  • Fellow, Academy of Indian Marketing (AIM) – American Marketing Association (AMA) Sheth Foundation Doctoral Consortium, Jan 2020, Delhi, India


  • UNESCO Fellow, Paris 2018


  • Emerald- Best Track Paper Award, IIT Rourkee, India 2018


  • Best Paper Award, Emerging Perspective in FinTech, IIT Delhi and NFIM, Delhi. 2018


  • Best Track Paper Award, FMS, University of Delhi 2018


  • Fellow, Academy of Indian Marketing (AIM) – American Marketing Association (AMA) Sheth Foundation Doctoral Consortium, Jan 2018, Bangalore, India


  • ICSSR Centrally Administered Doctoral Fellow, 2017